The subtext is the guy at the keyboard is doing this for someone else. In fact a lot of their imagery shows the clients in the back smiling and talking, while the person at the keyboard or console looks a little focused and serious and not a part of the client conversation or interaction, maybe even unhappy. The actual work doesn't get a lot of attention. It's all very aspirational and fake in a Potemkin Village kind of way, and it's never presented from the perspective of the mixer or colorist, you always see something from the perspective of the client, it's all about making things shiny and chrome for the client. Take a look on their website some time and look at their marketing department's idea of a high-end mixing room or finishing bay like. ![]() And clearly they are listening to somebody about these features, they're all super specific, pretty well implemented and seem to be responsive to someone, but it's all weird, it doesn't fit with the way people who do TV and features work. ![]() Their marketing pieces don't show people cutting bumpers for Entertainment Tonight or Hotel In-Room entertainment interviews, they show people doing sound design for Interstellar knockoffs and Prestige TV. It's really weird obviously they wanna crack the bigger markets of narrative stuff. Their demos are all like that, it's kind of incredible and insane.
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